Together TV and Red Bee Media launch the UK’s first social purpose streaming service

The first streaming service integrating motivating content along with change-making campaigns at a UK national scale.

Together TV launches its free to use streaming service. As the TV channel that inspires positive social change, Together TV and Red Bee Media, a leading global media services partner, developed the platform to reach new audiences and engage them with change-making campaigns. Together TV is known for high-quality content on its linear channels, Red Bee Media’s OTT platform will ensure this content is handled with capabilities including content protection with Just in Time delivery of DRM (Digital Rights Management); geo-blocking, and security and content management processes delivered by a company that has deep experience of doing this for many of the world’s major broadcasters.

By partnering with Red Bee Media for a complete OTT managed service, Together TV can focus on its content and market offering. The UK-based streaming service is now available through app stores and online for iOS and Android devices, on desktops and tablets – with smart TV apps to follow this year. Together TV’s suite of apps will be unveiled over the following weeks and months.

Together TV selected Red Bee Media’s OTT streaming capability for its flexibility for branding, content management, video monetisation and organisation through advanced server based targeted advertising capabilities, and more. Adding an OTT offering to Together TV’s portfolio extends its market penetration and enables viewers to access catch up content and video on demand whilst protecting brand values and content rights.

As the world’s first community-owned charitable television channel, Together TV’s streaming service reflects this purpose-driven ethos throughout the platform. It does this by connecting the programming to genre-specific resources and campaigns to “Channel Your Inner Good”. For example, those watching a gardening series will be encouraged to “Channel Your Inner Grower”. Here viewers will find more information about the Sunflower Challenge – a behavioural change campaign to improve well-being and reduce social isolation through gardening,

Together TV’s catch-up service will act as an extension of its linear TV channel. The programming will continue to include factual entertainment and thought-provoking documentaries, in addition to the original content created from the annual Diverse Film Fund initiative. The content catalogue will become richer and deeper with more fan favourites as the channel’s programming becomes available to catch up and stream.

The streaming service is completely free to use and input is based on the established free-to-watch advertising model used by ITV Hub and All 4. The aim is for the advert structure to mirror Together TV’s linear channel.

The Red Bee Media service provides Together TV with a broadcast-quality OTT service not only by how content is distributed but also by how it is handled thanks to built-in security and asset management capabilities.